[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ampexen.cz\/nebojte-se-oslovit-komunikacni-agenturu\/#Article","mainEntityOfPage":"https:\/\/www.ampexen.cz\/nebojte-se-oslovit-komunikacni-agenturu\/","headline":"Nebojte se oslovit komunika\u010dn\u00ed agenturu","name":"Nebojte se oslovit komunika\u010dn\u00ed agenturu","description":"Trh komunika\u010dn\u00edch agentur zast\u0159e\u0161uje Asociace \u010desk\u00fdch reklamn\u00edch agentur a marketingov\u00e9 komunikace. Jedn\u00e1 se o nejstar\u0161\u00ed profesn\u00ed sdru\u017een\u00ed, jeho\u017e hlavn\u00edm posl\u00e1n\u00edm je h\u00e1jit z\u00e1jmy sv\u00fdch \u010dlen\u016f v\u016f\u010di oborov\u00fdm svaz\u016fm, org\u00e1n\u016fm st\u00e1tn\u00ed spr\u00e1vy a dal\u0161\u00edm subjekt\u016fm. Rovn\u011b\u017e poskytuj\u00ed odborn\u00e9 informace a vzd\u011bl\u00e1vac\u00ed \u010di poradensk\u00e9 slu\u017eby. Dal\u0161\u00ed v\u00fdznamnou agenturou je Asociace komunika\u010dn\u00edch agentur, jej\u00edm\u017e hlavn\u00edm posl\u00e1n\u00edm je podporovat […]","datePublished":"2018-01-08","dateModified":"2018-01-08","author":{"@type":"Person","@id":"https:\/\/www.ampexen.cz\/author\/#Person","name":"","url":"https:\/\/www.ampexen.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/664d9cd24f58d4d0b526991e1fec4656a216f6db124bbd66c69ade0e846d4f16?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/664d9cd24f58d4d0b526991e1fec4656a216f6db124bbd66c69ade0e846d4f16?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ampexen.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ampexen.cz\/wp-content\/uploads\/img_a309535_w2370_t1520494408.jpg","url":"https:\/\/www.ampexen.cz\/wp-content\/uploads\/img_a309535_w2370_t1520494408.jpg","height":0,"width":0},"url":"https:\/\/www.ampexen.cz\/nebojte-se-oslovit-komunikacni-agenturu\/","wordCount":339,"articleBody":"Trh komunika\u010dn\u00edch agentur zast\u0159e\u0161uje Asociace \u010desk\u00fdch reklamn\u00edch agentur a marketingov\u00e9 komunikace. Jedn\u00e1 se o nejstar\u0161\u00ed profesn\u00ed sdru\u017een\u00ed, jeho\u017e hlavn\u00edm posl\u00e1n\u00edm je h\u00e1jit z\u00e1jmy sv\u00fdch \u010dlen\u016f v\u016f\u010di oborov\u00fdm svaz\u016fm, org\u00e1n\u016fm st\u00e1tn\u00ed spr\u00e1vy a dal\u0161\u00edm subjekt\u016fm. Rovn\u011b\u017e poskytuj\u00ed odborn\u00e9 informace a vzd\u011bl\u00e1vac\u00ed \u010di poradensk\u00e9 slu\u017eby.Dal\u0161\u00ed v\u00fdznamnou agenturou je Asociace komunika\u010dn\u00edch agentur, jej\u00edm\u017e hlavn\u00edm posl\u00e1n\u00edm je podporovat svobodn\u00e9 a efektivn\u00ed \u0161\u00ed\u0159en\u00ed komer\u010dn\u00ed komunikace. Z\u00e1rove\u0148 projevuje snahu o zaji\u0161t\u011bn\u00ed vysok\u00e9 profesion\u00e1ln\u00ed \u00farovn\u011b reklamy a uzn\u00e1n\u00ed p\u0159\u00ednosu komer\u010dn\u00ed komunikace pro tr\u017en\u00ed ekonomiku.Komunika\u010dn\u00ed agentury rozli\u0161ujeme dle rozsahu poskytov\u00e1n\u00ed \u010dinnosti \u2013\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Komunika\u010dn\u00ed agentury (full service) \u2013 dok\u00e1\u017eou navrhnout komunika\u010dn\u00ed strategii k\u00a0dosa\u017een\u00ed stanoven\u00e9ho c\u00edle a napln\u011bn\u00ed marketingov\u00e9ho z\u00e1m\u011bru.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Komunika\u010dn\u00ed agentury specializuj\u00edc\u00ed se na parci\u00e1ln\u00ed slu\u017eby \u2013 mohou vzhledem k\u00a0u\u017e\u0161\u00edmu rozsahu nab\u00edzen\u00fdch slu\u017eeb nab\u00edzet vy\u0161\u0161\u00ed kvalitu.Komunika\u010dn\u00ed agentury dle vlastnictv\u00ed \u2013\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nez\u00e1visl\u00e1 agentura (nes\u00ed\u0165ov\u00e1) \u2013 poskytuje slu\u017eby klient\u016fm, ale nen\u00ed vlastn\u011bna nebo spojena s\u00a0\u017e\u00e1dnou jinou agenturou.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Komunika\u010dn\u00ed holdingov\u00e1 spole\u010dnost (s\u00ed\u0165ov\u00e1) \u2013 vlastn\u00ed dv\u011b nebo v\u00edce zna\u010dek komunika\u010dn\u00edch agentur.Komunika\u010dn\u00ed agentury dle jejich funkce \u2013\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Agentura medi\u00e1ln\u00ed \u2013 organizace zam\u011b\u0159en\u00e1 na poskytov\u00e1n\u00ed slu\u017eeb spojen\u00fdch s\u00a0n\u00e1kupem medi\u00e1ln\u00edho prostoru, medi\u00e1ln\u00ed pl\u00e1nov\u00e1n\u00ed.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Agentura PR \u2013 servis v\u00a0oblasti budov\u00e1n\u00ed dobr\u00fdch vztah\u016f s\u00a0ve\u0159ejnost\u00ed, poradenstv\u00ed v\u00a0oblasti sponzoringu, fundraisingu, lobbingu.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Agentura DM \u2013 direkt marketingov\u00e1 agentura se zab\u00fdv\u00e1 p\u0159\u00edpravou a realizac\u00ed DM kampan\u00ed.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Agentura event marketingov\u00e1 \u2013 poradensk\u00fd servis p\u0159i tvorb\u011b event\u016f, n\u00e1vrh, p\u0159\u00edprava, pl\u00e1nov\u00e1n\u00ed a realizace cent\u016f, n\u00e1sledn\u00e1 kontrola jejich \u00fa\u010dinnosti.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Agentura produk\u010dn\u00ed \u2013 bezprost\u0159edn\u00ed realizace kampan\u011b.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Agentura reklamn\u00ed \u2013 specializuj\u00ed se na poskytov\u00e1n\u00ed reklamn\u00edch slu\u017eeb a\u017e po p\u0159\u00edpravu komplexn\u00edch kampan\u00ed marketingov\u00e9 komunikace.                                                                                                                                                                                                                                                                                                                                                                                                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